As part of the educational and career guidance activities for students of the Department of Sports Business and Tourism at the Kazakh National University of Sport (KNUS), a guest lecture was held focusing on current issues in sports tourism, sports management and international sports cooperation, drawing on the activities of the Kazakhstan Mas-Wrestling Federation.

The lecture covered the strategic priorities for the development of mas-wrestling in Kazakhstan, its potential as a national and international sport, and opportunities to promote the discipline among children, schoolchildren and university students.

Particular attention was given to practical experience in organizing and hosting international mas-wrestling tournaments for schoolchildren and university students from different countries in Astana. Using this event as an example, participants explored the fundamentals of sports management, international cooperation, the organization of large-scale sporting events, participant and partner engagement, and the development of sports tourism through international competitions.

The lecture also addressed the following topics:

• the role of international sporting events in enhancing Kazakhstan's tourism appeal;
• organizational and management aspects of hosting international sports tournaments;
• the development of children's and youth sports tourism;
• prospects for international cooperation and the promotion of mas-wrestling;
• opportunities for students to participate in organizing sporting events and developing the sports industry.

Guest Lecturer:
G.T. Abdrakhmanova – President of the international tournament, member of the International Mas-Wrestling Federation (Yakutia), President of the affiliated centre of the Kazakhstan Mas-Wrestling Federation for schoolchildren and children, Doctor of Science and Associate Professor at KNUS.

The aim of the guest lecture was to expand students' professional competencies in sports management and sports tourism, provide practical insight into the organization of international sporting events, and highlight Kazakhstan's potential as a host country for international competitions.

The guest lecture provided a platform for professional knowledge exchange, discussion of future opportunities in the sports industry, and exploration of ways for future specialists to become involved in international sports projects.